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Basics: What
is Search Engine Optimization?
What is Search Engine
Optimization?
Think about the last time
you used a search engine (Yahoo,
MSN, Google, Ask) to find
a new product or service.
Most people do not continue
looking past the first 30
entries in the search results.
Search engine optimization
is the process used to get
your website into higher rankings
on these search engines.
Search engine optimization
(SEO) is usually
composed of the following
stages:
- Analysis of your existing
web pages (often an analysis
of your competitors pages
as well)
- Analysis of keywords
compared to various search
engine databases to determine
which keywords would be
most appropriate for your
visitors to use when searching
for your services or products.
- Optimization of your
site (changes to the website,
or a link building strategy)
- Creation of new pages
that includes useful content
related to your keywords
(if such pages are lacking)
- Submission of your pages
to directories, listings
and social media sites.
- Monitoring and reporting
on your position in the
search engines.
- Regular statistical analysis
of your website to improve
the site
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