1. Search engine optimization is the most important tool for
    high ranking.
2. Not all search engines work the same.
3. There are thousands of search engines on the net, but the
    top 5 will bring you 90% of the traffic.
4. Keyword research is vital to reaching your market.
5. Search for the keyword that best suits your site.
6. Do not spam.
7. Irrelevant keywords lower your popularity.
8. If caught spamming, your site will be penalized or banned.
9. Honesty is the best policy. Do not give false pretenses. This
    will result in public disbelief.
10. Use meta-keyword tags.
11. Use meta-description tags.
12. Do not repeat keywords hundreds of times.
13. Place the keyword in the URL.
14. Place the keyword in the meta-keyword tags.
15. Place the keyword in the meta-description tags.
16. Place the keyword in the site title.
17. Place the keyword in the page title.
18. Place the keyword in the headings.
19. Place the keyword in the alt tags.
20. Avoid link farms.
21. Submit to each search engine manually.
22. Do not use search engine submission programs to submit.
23. Submit web sites.
24. Submit web pages.
25. Do not submit every page in your site at the same time.
     Submit one page per day.
26. Search engines usually accept only one page.
27. Multiple submissions may lead search engines to think the
     site is spam.
28. Use keywords on hypertext links.
29. Keep your site honest.
30. Keep your site original.
31. Link to relevant sites and ask them to do the same.
32. Consumers are more likely to buy from a site found through
     a search engine than one found through banner ads.
33. Simply being listed does not guarantee you top ranking.
34. Spiders and robots crawl sites to check relevancy.
35. Consistently check to see where you are listed if listed.
36. Keep optimizing and resubmit.
37. Search engines and directories are not the same.
38. A search engine has a database gathered by spiders.
39. A directory is a database built by humans.
40. A search engine will send a spider to crawl a site.
41. A directory will have a human read a site and decide where
     and if it should be placed.
42. Yahoo is a directory.
43. Google is a search engine.
44. Google does not accept sites that are not linked to or from
     other sites.
45. Spiders crawl hundreds of thousands of pages each day.
46. Don't worry too much about graphics. Spiders do not see
     pictures.
47. Spiders do not hear music.
48. Place your more important content on top.
49. Use heading tags (H1-H6) instead of bold.
50. Avoid using frames.
51. If you use frames, also include a link to home on every
     page.
52. Link exchanges increases ranking.
53. Spiders do not always crawl the entire site.
54. Sites are added and dropped regularly in search engines.
55. Monitor your ranking at least once a month.
56. If it is in the top ten, leave it alone.
57. If it drops, re-optimize and resubmit.
58. Monitor each search engine.
59. In some search engines, you can see if you are listed by
     typing in the URL (www.domain.com) in the search box.
60. Search your site by keyword.
61. Keep a tracking program on your site.
62. Cloaking is spam.
63. Cloaking is a method where you have two different pages
     using the same IP address. One is for people and one is for
     search engine spiders.
64. Many directories still list sites alphabetically.
65. Do not over submit.
66. Check the competitions code and see what they do.
67. Subscribe to search engine optimization newsletters.
68. Some search engines give boost rankings the longer a site
     is indexed.
69. Some search engines read meta-keywords, some don't.
70. Some search engines read meta-description, some don't.
71. Some search engines read alt tags, some don't.
72. Paying for placement may by worth it.
73. It can take several months to build a website. It can take
     fifteen minutes to manually submit a website.
74. Submission to every search engine in the world is not
     necessary.
75. Submission to the top search engines is best.
76. Ninety percent of searches are done through the top ten
     search engines.
77. There are hundreds of billions of pages on the net.
78. The most popular places to search are Yahoo!, Google,
     MSN & AOL.
79. What works today, may not work tomorrow.
80. Spiders crawl regularly.
81. Keep sites simple.
82. Flash is nice but does not help rankings.
83. Google feeds Yahoo!
84. Dmoz feeds Google, Netscape, AOL, Lycos and AltaVista.
85. Inktomi feeds AOL, MSN, HotBot and Looksmart.
86. Use synonyms and related terms.
87. Use both singular and plural forms.
88. Repeat your keywords - but not excessively.
89. Use various forms of keyword phrases.
90. Use keywords phrases.
91. When all else fails use a search engine optimization
     company.
92. Find a company that is reputable.
93. Do not look for the cheapest one. These are usually the
     scam artists.
94. Ask friends and family to link to your site. This gives you a
     higher ranking.
95. Give the people what there are searching for.
96. Do not use the keyword "free" if you are not giving away
     something free.
97. Do not use the keyword "sex" if your site has nothing to do
     with sex.
98. Add a "refer a friend" link.
99. Keep file sizes small.
100. If the site takes too long to download, then being number
       one is obsolete.
101. Search engine optimization can truly boost traffic.