When you submit your web site to a search engine to be indexed into its database, it sends a "spider". A spider is a program that enters your web site and categorizes the information contained in the site to determine your web site's ranking in search results. Unfortunately, each spider has its own personal agenda as it indexes your site. Some may use the meta description of your site, and some use the text on your site's homepage or other pages. In other words, a page that ranks well on one engine may not rank well on another. Using these algorithms the search engine will determine whether your page will be ranked number 1 or 1000 when a potential customer is searching for your product or service.

While software can help automate certain tasks, search engine submission shouldn't be one of them. You may think manual submissions are time-consuming, but just consider: you probably spent hours building your web site, so what's 30 minutes more, especially when it will ensure that your page is indexed properly?

Once your web pages have been submitted to the major search engines, be sure to monitor their progress over the coming months. Be ready to resubmit if necessary.

Web trackers provide extensive reports which can help you to track your progress in terms of ranking and tracking. The series of reports show your keywords and keyword phrases placement within the top search engines and also by what your potential client has typed in the search engine query box to find your service or product.