I attended a Conference at Google’s Montreal office yesterday. I got an excellent refresher on all the of the advertising opportunities in YouTube and with the Google Display Network. A few things stood out as I learnt about some great new features, some of which are still in the beta stage, and also more about Gmail ads which have been available for about 1 month. Any advertiser can now use Gmail ads to target the user based on keywords or domain names that appear in email messages as well as Google search queries on the Web, sites visited and Google Profile information.
Another interesting feature for display ads and YouTube ads is Brand Lift. Brand Lift uses one question surveys to measure the effectiveness of your ads and how they affect awareness and branding.
Overall it was a conference worth attending and will help me to offer the most appropriate Google ad opportunities to my clients.