What is a Business Page?
As opposed to a personal account, which is for individuals, Facebook encourages artists, businesses and brands to create “Facebook Pages”. A Facebook Page is a customizable presence for your business to interact with Facebook users. People who are interested in your business can like your page and interact with your business within Facebook – becoming advocates for your brand to other Facebook users. They will receive updates whenever your company posts an offer, photo or any other update about your business.
In early 2012, Facebook updated Pages to include cover photo, Page timeline and milestones, which allow for more company personalization. The update also made Facebook Pages a lot more visual as the Cover Photo takes up 851 x 315 pixels of space. It is important to note however that Facebook has clear specifications on what can and cannot be included in your Business Page cover photo. Your Business Page still requires a profile picture, which is used in newsfeeds and on updates on your wall.
Company personalization has been further upgraded to include listing details such as: hours, contact info, website, descriptions, services, products, menus etc, adding apps and events. Also there is now an option to add a call to action on the cover photo. Page insights are better as well with metrics such as page and post likes, reach, and engagement.
Business Applications: customizing your Facebook Page
In addition to a business profile and details on your services, many applications can be added to your Facebook Business Page. Such features make your Pages more useful to those who like your page, thereby increasing the effectiveness of your Facebook marketing. Some features include:
- Photos & videos
- Contests or sweepstakes
- A Blog
- Newsletter or promotional signup
- Quizzes and polls
- Other custom applications from third party developers
Creating a Business Page
Red Carpet Web Promotion can create your customized Business Page on Facebook. The content and features are determined by consulting with your business in order to either setup a new Business Page or to improve existing Facebook Pages. We take the time to understand your business and your current business objectives so that we can develop a social media strategy that will meet your objectives.
Setting up a Business Page is a great way for businesses of any size to promote their products and brand online.
Please contact us for a quote to create a Facebook Business Page or to customize an existing Facebook Fan Page.
Another option to promote your business is to take advantage of Facebook social marketing by using Facebook advertising which includes ads, products, videos or promoted posts.
Facebook Social Plugins
Adding a social plugin such as the Like or Send plugin to your website is an easy way to share your content on Facebook. Website users can click on the Facebook button if they wish to post a link on their personal Facebook page. They could share a link to your website or tell their friends they “like” your content. This important feature can easily make any blog post go viral if seen by the right people.