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5 Myths of
Search Engine Optimisation
Debunking
the Myths of Search Engine
Optimization
Search engine
optimization, like classical
Greek literature, is full
of myths. There is one main
difference however. While
few believe that Icarus melted
his wax wings flying too close
to the sun, or that a curious
Pandora let loose all the
ills of the world, many people
actually believe the myths
they read about search engine
optimization. Web companies
in particular, may have a
difficult time sifting through
all the conflicting information
and extracting fact from fiction.
This is unfortunate
since when done correctly,
search engine optimization
is a powerful Internet marketing
tool that can drive a considerable
amount of high quality traffic
to a website. Just think,
85% of Internet users use
search engines to find and
research goods and services.
That's a significant number
of visitors who don't have
to be herded, coaxed or otherwise
prodded to your website, but
who are actively seeking information
on your company's products.
On the next
few pages, we'll debunk
5 of the most common myths
of search engine optimization
--myths that can lead to ineffectual
marketing strategies and poor
search engine placement. We'll
take a look at the fiction
surrounding submission software,
meta tags and in-house optimization
before running to ground rumours
of the cost of search engine
optimization and the quality
of the traffic it generates.
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