If you believe some expensive program can take care of all your search engine optimisation needs, we have some property in a Florida swamp for sale that you might also be interested in.

The myth that a piece of software can do it all is quite pervasive and is fueled in part by ads that promise web site submissions to over a 1000 search engines. Many of these programs are actually worthless and could get you labeled as a spammer. Some create junk doorway pages, while others submit your site to link farms which may actually hurt your search engine ranking. More importantly however, because the 10 leading search engines and directories generate 98% percent of search engine traffic, it's a waste of time to focus on the bit players.

The fact of the matter is that it takes a lot of time and effort to identify keyphrases and optimize web site content. Analyzing rankings and pouring over web logs is also labor intensive. Software can certainly help to automate some aspects of the process, but you can't expect any application to make the job of search engine optimisation easy. Many search engines now have measures in place to prevent automated submissions. Some dynamically generate submission codes, while others continually change the location, method, and variables of their "Add URL" pages, to stay a step ahead of the latest submission software. When it comes to search engine submissions, it's good idea to follow the old adage: "If you want something done right, do it yourself."