Top Pay Per Click Engines

While Yahoo SM and Google AdWords cover over 80% of the market, other pay per click engines are vying for recognition. Here is a list and a brief description of some of the more notable ones.

Google AdWords - AdWords are text-based ads that are displayed next to Google and AOL search results. These text-based ads function on a pay per click basis and are referred to as AdWords. Google rewards well-targeted, relevant ads therefore the top position is not always held by the top bidder. Google also offers banner ads, flash ads, video ads, and much more, which would be listed on thousands of independent websites through their content ad network.

Yahoo SM (Search Marketing) (formerly Overture) - Overture was a pioneer in its field. Formerly known as Goto, Overture burst onto the scene in 1999 defying critics who believed the venture would fizzle with consumers, due to irrelevant search results. Overture became Yahoo Search Marketing in 2005. Today, Yahoo SM allows webmasters to choose their own descriptions and titles, helping to drive highly targeted traffic to their websites.

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