Newsletter Issue 1 - April, 2001 ----- Go to the Red Carpet Web Promotion home page

The Promotion Press

Option #2: semi-automated
Accepting and processing transactions electronically to your account.
This option combines the best (and the worst) of both worlds. Your customers' cards will be verified online - which is good, but you will need an internet merchant account - which is different from both a merchant account and MOTO merchant account. Internet merchant accounts can be difficult to obtain.

  • Apply for an "Internet Merchant Account" with an acquiring bank.
  • The bank and the credit cards will charge a variety of fees which are often a percentage of the purchased item's price including:
    • Fee from the bank called the "discount fee": 1.7%-4.0% (negotiable).
    • Merchant processor association fee of about 0.08% (fixed).
    • The "processor" also pays the card-issuing bank an "interchange fee" of about 1.4%.
  • You need to use the services of VeriSign.com or a similar company to ensure security and to enable real-time credit card verification.
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