Proven increases in visitors Proven increases in Sales
To be successful in today's market and to attract the largest number of potential customers, web merchants must compete for a top spot in the search engines. Search engine optimization, PPC advertising, custom link building strategies, statistical analytics and a host of other unique tools have proven effective in generating more visitors and more sales to merchant sites. Red Carpet Web Promotion offers the following services to cause an increase in visitors, leads and sales for your website:
- Search Engine Optimization (SEO)
After thoroughly analyzing your website, we identify all of the changes that should be made so that your site will rank higher in the search results. Our recommendations take into account the latest search engine ranking criteria and include search engine optimization suggestions for the pages on your website.
- PPC Management
Advertising programs such as Google AdWords and Microsoft adCenter offer paid placement above and to the right of regular "organic" results. These ads are priced on a pay per click (PPC) basis. We can setup and manage your pay per click program with search phrases and ad text chosen to reach your target audience. This will increase your brand awareness, your conversions, and your return on investment (ROI). With this program you can gain exposure to over 95% of all Internet consumers.
- Social Media Marketing
With the rise of Facebook, Digg, Flickr, YouTube, Squidoo and many other social networking sites, opportunities have arisen that we can take advantage of. We propose to use social media sites in order to increase the engagement with your brand and your website.
- Facebook Business Pages (Fan Pages)
A Facebook Page is a customizable presence for a business or brand to join the conversation with Facebook users. The purpose is for a business to build a relationship with its clients and fans enabling them to become advocates for your brand on Facebook. See more information about creating a customized Facebook Business Page.
- In House SEO Consultant
Our search engine specialist can come into your office on a regular basis to focus on improving your website and online marketing campaigns. This is more cost effective than paying by the hour and less expensive than hiring an SEO as an employee.
- Link Building Strategies
Links to your site, as well as links on your site, can have a major impact to your online success. We are up to date on changes in Google’s ranking algorithm and avoid low quality links. We employ link building strategies with industry and association websites in order to bring in more traffic, and increase your authority on the web. Your link building strategy could also include social media marketing or other methods to further increase the popularity of your brand or website.
- Landing Pages
Landing pages compliment and reinforce online advertising by providing visitors with a page that is related specifically to the ad campaign or search term advertised. This is more effective at retaining and converting visitors than sending them directly to your home page.
- Website Copywriting
Content is king, but do you know how to write for both your customers and the search engines? Our copywriters do, and they can also write articles and blogs for you that search engines will love to list.
- Usability Improvements
A website’s usability is defined by the quality of the site’s user interface. Improving your website’s usability will turn more visitors into repeat customers by making it easier for them to navigate to the most relevant pages.
- Keyword Research
Our research goes beyond just finding the best keywords, but extends to a detailed analysis of all related keyphrases, products, and competitors. This research can help you maximize your online marketing efforts by taking the guesswork out of choosing keyphrases.
- Campaign Tracking & Reporting
We provide professional tracking and reporting capabilities to determine marketing effectiveness and to analyze your campaign’s performance. This service includes a statistical analysis of your website, and monthly reports on specific metrics that are personalized for your business.
- Ongoing Research & Support
We are constantly adjusting our website marketing strategies to reflect market changes. Our ongoing research will uncover new search engine ranking criteria and new opportunities to promote your site. We are a phone call away to discuss any ideas or issues relating to your website promotion program. With our extensive research, innovative strategies, and regular monitoring, Red Carpet Web Promotion has proven that exponential sales increases are possible for your website.