To launch a successful online marketing campaign, it is critical to first analyse the keyphrases that potential clients are typing into search engines. Knowing how your target market is searching for you will help to define how to best present yourself on the internet. Another important factor is to take into consideration the current competitive environment. What strategy will be used to compete with your main competitors? How will you get a large share of the market? These issues will be studied and solutions will be provided about how to best group your sites, (if there are more than one) and what content to provide to attract visitors from search engines. Google, Yahoo, MSN, AOL and other search engines have preferences in terms of how sites are presented. Future trends surrounding this issue are becoming much more predictable as the search engine industry becomes consolidated into fewer companies. We propose to research and present an Internet Marketing Strategy Report to assure that your web presence is handled with an informed strategic approach.

Internet Marketing Strategy Report

The Internet Marketing Strategy Report will be customized to your needs. Here is an example of its contents.

• Keyword and content strategy
  Includes instructions for how to focus on specific keyphrases in order to attract visitors to your site. Chosen keyphrases should be reflected in the subject and text of various web pages as well as in titles, tags and other places inspected by search engine spiders.

• Search engine strategy
  Each of the major search engines has different ranking criteria. Red Carpet Web Promotion has different strategies to get into the results of each. The search engine strategy is an overview of important factors to take into consideration related specifically to your website.

• Proposed site groupings and navigational structure
  (For companies with multiple websites)
  Includes recommendations on which sites should be kept, which should be developed or re-developed and how the various products and services should be grouped and presented on one, two, or many websites. Advantages and disadvantages will be presented in order to choose the most advantageous scenario.

• Domain name management and strategy
  Some companies have already reserved many domain names and may or may not be using them. Upon reviewing your company's situation we will recommend the main domain name or domain names to be used. We will also include a list of active domain names that will contain instructions for search engines not to list them, thereby avoiding potential penalties for redundant content. All domains currently reserved as well as any new domain names that should be reserved will be considered.

• Site submissions and online advertising summary
  This summary will allow you to plan your marketing and advertising budgets based on researched online advertising recommendations. Details including the suggested monthly budgets for various online advertising opportunities such as Google AdWords, MSN sponsored sites, Yahoo SM sponsored listings, banner ads, Froogle listings and others will be presented. We will also include projected clickthroughs (visitors) to your site based on the proposed monthly budget.

• Appendix I: Keyword Analysis
  The Internet Marketing Strategy Report will include an appendix with all of the data and analysis of the keyword research that we conduct for your website(s). Details for each keyphrase will include the demand in search engines (how many people actually search for the term), the competition (how many other sites are listed for that keyphrase) and a ratio of demand-to-competition. Keyphrases are sorted by relevancy so that the most relevant keyphrases with a high demand and favourable ratio of demand-to-competition are chosen. We expect to review approximately 100 to 300 different keyphrases.

• Appendix II: Competitive Research
  This appendix will include our analysis of other companies and websites competing for your chosen keyphrases. It will also include a summary of your partners to be considered in the overall web strategy in order to avoid isolating or negatively affecting any relationships with current partners through direct competition.

This report will apply our research and experience to your business. Your internet strategy will be informed, customized and effective in reaching your specific goals. See our proven results or click here to contact us.