Myth #1: Software Can do it All
If you believe some expensive program can take care of all your search engine optimization needs, we have some property in a Florida swamp for sale that you might also be interested in.
The myth that a piece of software can do it all is quite pervasive and is fuelled in part by ads that promise website submissions to over a 1000 search engines. Many of these programs are actually worthless and could get you labelled as a spammer. Some create junk doorway pages, while others submit your site to link farms which may actually hurt your search engine ranking. More importantly however, because the 4 leading search engines and directories generate 90% of search engine traffic, it’s a waste of time to focus on the bit players.
The fact of the matter is that it takes a lot of time and effort to identify keyphrases and optimize website content. Software can certainly help to automate some aspects of the process, but you can’t expect any application to make the job of search engine optimization easy. Most search engines now have measures in place to prevent automated queries. When it comes to search engine optimization, it’s good idea to follow the old adage: “If you want something done right, get a professional to do it.”