Landing Pages: A landing page is a new page on your site that is set up specifically to receive traffic from paid results. It is meant to be about the keyphrases that we are bidding on so that visitors are less likely to hit the "back button" as soon as they get to your site, and are more likely to order your products.

Landing pages compliment and reinforce paid results such as Google AdWords and Yahoo Search Marketing (Overture). The purpose of having one is to provide a page that is related to the search terms you are sending traffic to, from the paid results. This is more effective than sending visitors directly to the home page of your site and it has the added benefit of increasing the ROI on your paid results campaigns.

We charge US$250 per landing page and usually provide 2 to 6 landing pages depending on the various groups of keyphrases that are being used in your campaign.

September 2005 www.steroiddeceit.com

Having published my second book, I had been utilizing a PPC campaign through Google and Overture that was very cost INEFFECTIVE. I then contacted Red Carpet Web Promotion and the professionalism and knowledge of Jason and Shawn Campbell has allowed me to reach more people through the Internet, and sales have soared. I highly recommend their services. - Jeff Rutstein Author of The Steroid Deceit www.steroiddeceit.com