This holiday season will no doubt be different from past years. Our line of work has allowed us to enjoy the comforts and freedom of working from wherever we want and we are truly grateful for this which is made possible by the relationships we have made with our clients. We appreciate you entrusting us to work on your website/ads.
We will be closed between December 24 and January 2. If there is something pressing please contact us by text message.
Red Carpet Web Promotion
In the past 2 months we have completely revamped and re-written the articles in our resources section to keep you up-to-date with changing trends and technology. (That is one of the things that I’m working on while business slowed down during the covid restrictions.) Each guide is divided into sections to easily find what you are looking for. It is a great education in website marketing provided by experts in the field. It will help you understand the tools available to promote your business online. Give it a read – it is like a free class!
Here are links to our articles for you to browse.
- SEO & SEM Glossary
- SEO Basics
- Advanced SEO
- Intro to Search Ads
- Facebook Ads
- Google Search Ads
- Google Display Ads
- Google Ad Extensions
- SEM for Managers
On March 27 Google announced $340 million in Google Ads credits available to all SMBs with active accounts over the past year.
Google posted an update yesterday (April 20) adding new FAQs on how the credit program will be administered.
See post with up-to-date information here: https://support.google.com/google-ads/answer/9803410?hl=en
One important question about eligibility that was on my mind is how they would identify small & medium sized businesses for this credit. Google Ads responded:
“We have a global team that is specifically designed to consult with and support the needs of small and medium sized businesses around the world, and the ad credits will be supporting those businesses. We work with SMBs worldwide from local stores to companies with hundreds of employees and many locations”.
Wondering how much your ad credit will be? Google Ads says:
“The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.”
We will contact each qualifying client when credits become available to discuss how to integrate the credits into your budget.
Google CEO Sundar Pichai announced a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this COVID-19 pandemic. See announcement.
This support includes:
“$340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.”
Google search ads are a huge part of our business and therefore we are keeping up to date on the latest information on how to benefit from this Google credit. To date, Google has posted an FAQ page which includes this answer to “How and when will eligible customers receive the ad credits?”
“Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.”
We will contact each qualifying client when credits become available to discuss how to integrate the credits into your budget. We are not sure where the line will be drawn or what criteria Google will use to distinguish between medium and large businesses as the credits are for small/medium businesses and not large businesses.
Facebook pledged credits for small businesses. See details.
Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where we operate. We’ll share more details as they become available.
A lot has happened since we shot these videos 4 years ago. We have been very busy since that time with work for our clients and have not put any time into adding updated videos. With all the restrictions due to COVID-19 my email box has been less active this week and I have more time for housekeeping. It is time to remove the videos page from our menu and to work on updating our website.
See our YouTube Channel to access the videos for old times’ sake.
Red Carpet Web Promotion Dinner at Pasta Casareccia.
I had a great time last Friday with some of the RedCarpetWeb team!
Just finished designing and developing the website for long time client Valmar Kurol and his collaborator Michael Stibor for their new album inspired by Antarctica. Check out their site: https://www.symphonyantarctica.com
“So I just checked out the website. I LOVE it! It’s so great. I love how interactive it is. And I love that you put the music right there on the website, and then divided it by movement. You did a superb job!” – Michael Stibor
“Great web site presentation of the CD and its story. It looks very clean, crisp and elegant. The music samples and corresponding track notes are convenient to play and read. Thanks for making this so free of clutter.” – Valmar Kurol
Wendy has put together a short reference guide for the different options of video ads and included the terminology, definitions and bidding strategies in each. It covers:
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- Discovery Ads
- Bumper Ads
- Outstream Ads
Have a look: Google Video Ads Detailed Options
Implementing this web strategy was a collaboration between Christie Huff (Lead Consultant – ELAN’s Arts & Education Initiatives), Denis Piquette (Chemin Robinson Consulting) and Red Carpet Web Promotion. ArtistsInspire Grants provide support to Quebec’s English-speaking Communities by connecting artists with schools to facilitate hands-on creative experiences, funded the Government of Canada’s Action Plan for Official Languages. ELAN and LEARN are collaborating to promote and support the ArtistsInspire Grants program.
Red Carpet Web Promotion and Chemin Robinson Consulting developed he web strategy from start to finish within a very short timeframe, including creating the name “ArtistsInspire Grants”, the logo, the website, email campaigns and more. The website launched May 23, 2019. Have a look here: www.artistsinspire.ca. The website includes a login for schools to apply for multiple-year grants as well as a login for approved artists to create and edit their profiles. See the artists profiles here: https://artistsinspire.ca/artists/.
Thanks to everyone who worked on this project to make it a success!
We’ve added a new site to our website development portfolio.
See Carbicrete’s feedback here: https://www.redcarpetweb.com/client-testimonials.