SEO Basics

Why Good SEO is Important

Optimizing a website for top search engine ranking increases its chances of appearing at the top of the search engine listings when a searcher makes a query.

Getting traffic from organic search results is a free source of traffic. If your site is well-optimized and you are receiving traffic because of top organic results, you can reduce or even eliminate your budget for search ads! 

Google made 134.8 Billion in ad revenue in 2019, most of which came from ads that appear above organic search results. SEO is concerned with improving results in organic results, not search ads.

Having a great website is important. A buzz in social media about something that stands out and is shareable on your site is the best and fastest way to get website traffic. Even in such a case you also want to do SEO on your site so that your site can do well in organic listings during and after the buzz trails off.

Search engine optimization involves keyword research, optimizing content and analyzing website stats. If you do things right, in time, your website may just capture a top spot in the rankings, if things go wrong however, it may drown in a sea of millions of other websites. Due to the complexities of search engine optimization, many companies go about it incorrectly and end up in the latter category. Some companies don’t realize the importance of search engine optimization and never bother optimizing their sites at all.

Even if you are paying for Google search ads, a high organic search result will bring in free traffic and add to your site’s authority. So it is a good idea to get your website professionally optimized to tap into the 3.5 billion searches per day worldwide that are made on Google!