Usability Tips for Search Engine Optimization
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Besides figuring out how to place keywords strategically, keep in mind the basics for a good web page design. Web users do not like wasting time. If it is difficult for them to view your site, they will automatically click off and visit your competitors’. Here are a few valuable tips to keep in mind…
Failing to hook visitors immediately: The average person spends less than a minute on a home page but make a decision in the first 10 seconds on whether or not to stay. They can stay much longer if the content and message are clear and concise with the most important information at the top. If you are involved in an e-commerce business, remember the one-click rule: never let your customers be more than one click away from a buying decision.
Mobile friendly: Since May 2019, mobile has surpassed desktop for the worldwide market share! Use Google’s Mobile-Friendly test to check if your site is mobile-friendly using this link.
Too little white space: Clutter confuses. Do not bombard your users with an overload of information at one time. Your logo should be the first image to meet their eye.
Big blocks of text: Do not treat your website as a book; add a little excitement to it. Online text must be concise and catchy. Organize information in bullet formation or numbered lists. Make it easy for users to browse to find the information that they may be looking for.
Too many graphics: Large and complex graphics irritate a surfer’s patience. Remember less is best.
Lack of contact information: Give visitors the know-how to reach you; either by phone or contact form. Provide your address as well since it adds credibility and helps in buying decisions that involve shipping.