Your site should engage and delight users in original ways. This may include your choice of topics and words, as well as using video, other media and functions that keep up with any technology that can better serve your website users.
If you’ve tweaked your SEO factors but still find you are being ranked poorly, try re-authoring your site: add a dose of rich, original content that is interesting and engaging to your visitors. This will encourage visitors to stay longer, share your website address and link to your website. Remember to update your pages. Both search engines and visitors alike appreciate up-to-date content over stale content.