Advanced Search
Engine Optimization
Introduction to Advanced SEO
Search engine
optimization is a powerful
marketing tool for web based
companies. Whenever a web
surfer makes a search engine
query for a product or service,
they're predisposed to your
marketing message. Companies
can market through their website
without making house calls.
Moreover, studies show that
search engine traffic outperforms
banner ads and email marketing
campaigns by producing more
purchases, form or catalogue
requests, newsletter subscriptions,
and software downloads.
Yet the road
to high search engine positioning
is full of pitfalls. A wrong
turn here, a wrong turn there,
and you may find your website
in a ditch. While many companies
promise to see you safely
through the torturous paths
of search engine positioning,
most expect you to pay vast
sums for the privilege, or
buy expensive software "that'll
submit to over 1500 search
engines."
But subscribing
to such schemes is like being
in the throes of unrequited
love. The attention and effort
you shower on hundreds of
smaller search engines is
a labour lost because the
top 5 generate 95% percent
of search engine traffic.
Professional search engine
positioning companies know
this and concentrate their
efforts on the top search
engines. They also know that
if a site doesn't appear in
the top 10 or 20 results from
a query, its chances of being
found decrease exponentially
to almost nothing.
On the next
few pages, we'll examine 12
ways to improve your website's
search engine positioning.
We discuss optimization strategies
and expose the blunders that
may cause your site to be
buried in rankings so deep,
it never gets found, or worse,
is never indexed by search
engine spiders at all.
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