Placing your listing in sponsored search results is easy.

Paid search engine listings are the sponsored results that appear above or beside regular search results. Signing up for this service assures that you will appear in results for searches on specific keyphrases. The two networks that we usually recommend are Google AdWords and Yahoo SM (formerly Overture).

We offer three types of packages (prices in US dollars):

a) Do-it-yourself:	b) Monthly budget:	c) Separate fees:
You can sign up directly and set up your own account on Google AdWords and/or Yahoo SM. If you require consulting in this area we charge $150 per hour. Our suggestions are based on experience working with paid listings since 2001. We can definitely help improve your ROI by writing better ads and adjusting the positions of your keyphrases. Typically working with Red Carpet Web Promotion will produce better results and often on a smaller budget.	A monthly budget will be determined based on your keyphrase choices. This amount is flexible and can be adjusted from one month to the next. The amount will cover all aspects of the campaign management and spending. There is also a one-time setup fee of $400 per account. 70% of the monthly budget is spent directly on Google and Yahoo - the balance covers the management and reports. Monthly reports will be provided that include clicks and average positions. This option is typically better for companies with budgets under $2000 per month for paid results. For larger budgets the separate fees option is a better value. Note that $300 is the minimum monthly budget for this option.	With this option, the setup, campaign management and spending on search engines are billed separately. This option is typically better for companies with budgets over $2000 per month for paid results. Google AdWords: Account setup: $400 Setup per additional language: $400 Campaign management: $275 per month Spending budget: Flexible, paid directly to Google. Yahoo SM: Account setup: $400 Account setup per additional country: $400 Campaign management: $275 per month Spending budget: Flexible, paid directly to Yahoo. You will be given direct access to the accounts to check reports and bidding details.

Setup includes setting up new accounts in Google AdWords and/or Yahoo SM, choosing the right keyphrases to call up your ads, creating your text ads, choosing positions and geo-targeting. We will also set up conversion tracking on your site.

Campaign management includes monitoring, updating and renewing bids, ads and keyphrases as required to achieve the best value on an ongoing basis. Monthly reports may be also included depending on the package that you choose.

Monthly Spending Budget. A monthly budget should be determined for spending on the paid results. We will set this budget as the maximum per month and manage bids so that it does not run out before the end of the month. Before starting, we will provide a recommended budget based on a sample of keyphrases and approximate desired positions. Please contact us to find out your recommended starting budget.

• We use conversion trackers to make sure that you are spending the amount you need to in order to make a profit.
• We offer regular reports so that you can verify your return on investment (ROI).
• We frequently update your bidding in order to keep you competitive.
• We offer tracking to see the paths people follow when they come to your site.
• We work in multiple languages.
• We have been doing PPC since 2001