Intro to Search Ads

Google Ads Management

If your Google Ads management team is good, results from your ads will improve as data comes in. Ad text, images, keywords and targeting can be tested and optimized to reach the goal of having a positive return on your advertising budget. Investing $1 and getting back $2 is a no-brainer.

While Google ads can be a cost-effective way of driving traffic to your website, it is important to remember that organic search engines receive the bulk of the clicks. Interestingly, there are studies that show that having a listing on the first page for both the organic and the paid results increases the chances of someone coming to your site by about 30%. A study done by Enquisite showed that ads convert 50% more often than organic results.

Managing accounts not only requires a marketing strategy, but a substantial investment in time. A good Google Ads management team can help you choose the right keywords to bid on, ensuring that you maximize traffic and minimize cost. They can also help monitor and update your bids, maximizing your ROI and putting the most money possible into your pocket.