When it comes to search engine optimization, experts can get better rankings faster. Search engine optimization (SEO) experts focus on search engine optimization and link building strategies full time. That expertise helps them get long-term results. SEO experts can help you implement the right Internet marketing strategy to fit your website and industry.
On the other hand, if your PPC management team is good, you will make money right away. Investing $1 and getting back $2 is a no brainer. We have seen companies quadruple their profits in less than 6 months.
While PPC advertising can be a cost effective way of driving traffic to your website, it is important to remember that organic search engines receive the bulk of the clicks. Interestingly, there are studies that show that having a listing on the first page for both the organic and the PPC results increases the chances of someone coming to your site by about 30%. A recent study done by Enquisite showed that PPC advertising converts 50% more often than organic results.
While PPC advertising certainly demystifies the optimization process, managing accounts not only requires a marketing strategy, but a substantial investment in time. A good PPC management team can help you choose the right keywords to bid on, ensuring that you maximize traffic and minimize cost. They can also help you monitor and update your bids, maximizing your ROI and putting the most money possible into your pocket.