Here is a great article by Christoph C. Cemper about the latest Google update. Deconstructing The Google EMD Update – Oct 25, 2012 at 2:23pm ET
Of interest are the opinions and data about how social media relates to domain Power-Trust, how quality sites are starting to percolate to the top and how exact match domain names (EMD) or keyword domains are no longer benefiting from the free ride of getting an extra boost in search engine results for keywords included in the domain name.