Category : Search Engine Optimization

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Learn About Website Marketing

Published on: June 29, 2020Category: Search Engine Optimization, SEO Blog

In the past 2 months we have completely revamped and re-written the articles in our resources section to keep you up-to-date with changing trends and technology. (That is one of the things that I’m working on while business slowed down during the covid restrictions.) Each guide is divided into sections to easily find what you are looking for. It is a great education in website marketing provided by experts in the field. It will help you understand the tools available to promote your business online. Give it a read – it is like a free class!

Here are links to our articles for you to browse.

  1. SEO & SEM Glossary
  2. SEO Basics
  3. Advanced SEO
  4. Intro to Search Ads
  5. Facebook Ads
  6. Google Search Ads
  7. Google Display Ads
  8. Google Ad Extensions
  9. SEM for Managers 

Google’s Mobile Friendly Changes

Published on: April 23, 2015Category: Search Engine Optimization Comments: 0

This week Google added mobile friendliness as a factor in search engine ranking. Some of the factors in determining mobile friendliness are the text size, button size and the amount of space between links. A good solution is to have a mobile responsive site which means that as you adjust the screen size the layout changes to accommodate. This avoids having to zoom in and scroll side-to-side when viewing a site on a smaller device. See this site for example: plomberiedaeva.com and drag your window size smaller to see how the page adjusts. Notice that the menu also becomes a drop down menu which is easier to use on mobile.

We have been converting many sites to mobile responsive so that sites are easier to use on mobiles. If your website is not mobile responsive, please contact us to help with this transition.

A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results.  In a blog post the company said it would have “a significant impact”.

You can check this link to see how your site scores for mobile friendliness: google.com/webmasters/tools/mobile-friendly. The plumbing site I linked to above scored “Awesome”.

awesome-mobile

How the Doorway Page Penalty can affect Landing Pages.

Published on: March 27, 2015Category: Search Engine Optimization Comments: 0

doorway-pagesOn March 16, 2015 Google announced that they will adjust their algorithm which will strongly impact websites using doorway pages. The explanation behind this change is that Google believes that doorway pages negatively impact a user’s search experience. This is especially true for pages with similar content but only keyword changes or for websites created with the sole purpose to lead traffic to another website.

Landing pages

Landing pages can be set up on a website as a destination page for specific ads or even to bring in traffic from search engines. These two uses must be treated differently especially after this latest algorithm change.

If it is a landing page for ads, there are good reasons for customizing pages that would not be SEO-friendly. For example you might want to create several pages with very similar content except for keywords which match the ads bringing in traffic. The keyword focus would improve your quality score and improve conversions. There is no need to integrate these pages in your site menu or from links on other pages since the landing pages are meant specifically to convert visitors who come in from ads.  To avoid penalties to your site you must inform search engine robots not to index these pages. Use either the meta tag <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”> or use a separate robots.txt file to tell robots which pages not to index.

Will a NOINDEX also block the AdsBot-Google

Blocking all robots in your meta tag or robots.txt file will not block the AdWords bot unless you explicitly block AdsBot-Google. AdWords will assume that you want the page to be spidered since you put it as a destination for a paid ad. Google Adwords support confirmed this with us with the following email:

“If we are ever unable to crawl a site for any reason, we will manually review the landing page before giving it a quality score. We do not automatically give you a bad quality score if the ads bot is unable to crawl the site.”

If it is a landing page for SEO meaning that you want to attract visitors from regular search results, it must have original, useful content and have links from menus and other pages on the site. Think of it in every way as new content to be properly integrated with your website.

Building doorway pages is a technique that we stopped using many years ago for exactly the reasons mentioned by Google. Ironically, doorway pages are what launched our company in 2000! Building landing pages for Google AdWords campaigns on the other hand is still a very good idea as long as you block search engine robots from pages with duplicate content.

Google Business View – Inside Your Business.

Published on: February 9, 2015Category: Search Engine Optimization Comments: 0

Why add Google Street View for your business?
Quite simply, it provides additional visibility for your company on Google Search, Google+ and Google Maps. It invites your potential customers to a virtual sneak peek of your place of business. High resolution, 360 degree images are taken by a professional photographer in your city, at a convenient time for you. You can discuss what your needs are with the photographer and what images you want of the exterior and interior of your establishment. Once approved, the images are posted after only a few weeks and the photo rights belong to your business, not the photographer. Google Street View can also be easily embedded on your website via Google Maps API or HTML. Numerous case studies have demonstrated that Street View has substantially increased foot traffic to businesses. Read more about Google Street View.photo-shoots

9 statistics about SEO

Published on: September 12, 2014Category: Search Engine Optimization Comments: 0

Read this convincing article that gives some teeth to the importance of SEO.

Here is a glimpse:

“Leads generated through SEO close at around 14.6 percent while leads from other channels close at an average of 1.7 percent. -HubSpot”

“The #1 organic result gets nearly twice as many clicks as the #2 result. –Chitika/ Search Engine Land”

See the full article here

Authority Building

Published on: June 13, 2014Category: Search Engine Optimization Comments: 0

most-popular-90Authority on the web is one of the building blocks of SEO.  Being popular online helps raise your search results just as having high search results helps raise your popularity. Basically you need to be popular… to be popular. Not very useful advice – I know. But how do you break into this circle of privilege? You can actively work on authority building. In fact we will do it for you!

See our authority building service for details.

How Integrating Search & Social Ads Can Improve Your Revenue

Published on: April 21, 2014Category: Search Engine Optimization, Social Media Marketing Comments: 0

In a recent study that explored search and social advertising campaigns, it was determined that customers who clicked on both search and social ads actually had 2x the conversion rates and a 26% increase in revenue per click when compared to users who only clicked on a search ad alone. What this means for advertisers is that by integrating both search and social campaigns together, you can expect to see more profitable sales, resulting in a greater return on investment! Read the article for a more in-depth look at how this integration can benefit your advertising campaigns.

http://marketingland.com/study-integrated-search-social-ads-80463