Further Reading

Here are some newsletters, guides, articles and outside resources that can help answer your questions about search engine optimization.

Level 1: Search engine placement basics
http://www.redcarpetweb.com/basics.html
A beginner's guide to introduce the most important concepts and answer common questions about search engine placement.

Level 2: More advanced search engine positioning tips
http://www.redcarpetweb.com/advanced.html
Includes specific instructions to improve your web site's search engine positioning and to avoid common search engine barriers.

Level 3: Pay-per-click user's guide
http://www.redcarpetweb.com/ppc.html
Learn how to take advantage of a new yet very popular advertising medium that has immediate and measurable results.

A Manager's Guide to Search Engine Marketing
http://www.redcarpetweb.com/manager.html
Addresses search engine marketing issues from the manager's perspective as opposed to from the webmaster's perspective.

5 myths of search engine optimization
http://www.redcarpetweb.com/myths.html
This site debunks some of the most common myths of search engine optimisation.

The Promotion Press
http://www.redcarpetweb.com/newsletter.html
The Promotion Press is an online newsletter that gives so much needed attention to search engine optimization and is one of the more interesting and informative newsletters. Sign up to receive this newsletter by email every two months.

Articles
http://www.redcarpetweb.com/articles.html
Red Carpet Web Promotion chooses relevant articles about the Search Engine Optimization Industry to list on this page.

Outside Resources

Wordtracker Wordtracker helps you choose the right keywords for high search engine placement and ranking. Great for keyword research, it provides a list of the most frequently searched keywords.

BruceClay Offers tools, info, products, links, and services to build, optimize, and promote your website.

Marketingsherpa Offers news and case studies on Internet marketing.

Rank Write Find answers to questions about successful online writing and high search engine placement.

Search Engine Guide Offers a list of Internet search engines and search engine news and information.

Traffick An extensive guide to portals and search engines.

Web Ignite Brings you the latest search engine trends and offers articles on successful search engine optimization, international search engine marketing, user loyalty through site search, and more.

Spider Food Provides information on improving your web site rank in search engines and promoting your site effectively.