Further Reading

Here are some newsletters, guides, articles and outside resources that can help answer your questions about search engine optimization.

Level 1: Search engine placement basics
http://www.redcarpetweb.com/basics.html
A beginner's guide to introduce the most important concepts and answer common questions about search engine placement.

Level 2: More advanced search engine positioning tips
http://www.redcarpetweb.com/advanced.html
Includes specific instructions to improve your website's search engine positioning and to avoid common search engine barriers.

Level 3: Pay-per-click user's guide
http://www.redcarpetweb.com/ppc.html
Learn how to take advantage of a new yet very popular advertising medium that has immediate and measurable results.

A Manager's Guide to Search Engine Marketing
http://www.redcarpetweb.com/manager.html
Addresses search engine marketing issues from the manager's perspective as opposed to from the webmaster's perspective.

5 myths of search engine optimization
http://www.redcarpetweb.com/myths.html
This site debunks some of the most common myths of search engine optimisation.

Articles
http://www.redcarpetweb.com/articles.html
Red Carpet Web Promotion chooses relevant articles about the Search Engine Optimization Industry to list on this page.