Author : campbell

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Update on COVID-19 Ad Credits for Google Ads

On March 27 Google announced $340 million in Google Ads credits available to all SMBs with active accounts over the past year.

Google posted an update yesterday (April 20) adding new FAQs on how the credit program will be administered.

See post with up-to-date information here: https://support.google.com/google-ads/answer/9803410?hl=en

One important question about eligibility that was on my mind is how they would identify small & medium sized businesses for this credit. Google Ads responded:

“We have a global team that is specifically designed to consult with and support the needs of small and medium sized businesses around the world, and the ad credits will be supporting those businesses. We work with SMBs worldwide from local stores to companies with hundreds of employees and many locations”.

Wondering how much your ad credit will be?  Google Ads says:

“The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.”

We will contact each qualifying client when credits become available to discuss how to integrate the credits into your budget.

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COVID-19: Credits for Google Ads for Small and Medium-sized Businesses

Google CEO Sundar Pichai announced a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this COVID-19 pandemic. See announcement.

This support includes:

“$340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.”

Google search ads are a huge part of our business and therefore we are keeping up to date on the latest information on how to benefit from this Google credit. To date, Google has posted an FAQ page which includes this answer to “How and when will eligible customers receive the ad credits?”

“Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.”

We will contact each qualifying client when credits become available to discuss how to integrate the credits into your budget. We are not sure where the line will be drawn or what criteria Google will use to distinguish between medium and large businesses as the credits are for small/medium businesses and not large businesses.

Facebook Ads

Facebook pledged credits for small businesses.  See details.

Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where we operate. We’ll share more details as they become available.

 

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Website for album of music inspired by Antarctica

Just finished designing and developing the website for long time client Valmar Kurol and his collaborator Michael Stibor for their new album inspired by Antarctica. Check out their site: https://www.symphonyantarctica.com

They wrote:
“So I just checked out the website. I LOVE it! It’s so great. I love how interactive it is. And I love that you put the music right there on the website, and then divided it by movement. You did a superb job!” – Michael Stibor

“Great web site presentation of the CD and its story. It looks very clean, crisp and elegant. The music samples and corresponding track notes are convenient to play and read. Thanks for making this so free of clutter.” – Valmar Kurol