Author : Jason Campbell

How to Become a Google Certified Partner

With the many updates that Google has recently posted for the Certification program, we thought we would give you a little insight into what these changes entail and what the process is to become Google Certified. Now, instead of learning and taking exams through the Google Certification Program (GCP); users and companies will now have to create/transfer an account to the new Google Partners program.

Google Certified Partner BadgeImplemented Changes

•  As of September 30, 2013, all access to your GCP account will be read-only information.
•  A Google Partners account will be required in order to take exams to become certified.
•  Exams will no longer cost $50.00 USD. All exams and certifications taken via Google Partners will now be free!
•  Your previous exam history and certification status will transfer from GCP to Google Partners if you join using the same Google account.
•  Certifications earned through GCP will remain valid through the expiration date.

Google Exams
To become Google certified, you must pass at least 2 exams; first the Advertising Fundamentals, then you can choose between either the Advanced Search or Advanced Display exams.

Advertising Fundamentals
In order to pass this exam, you need to have a passing score of at least 85%. You will be given 90 questions that must be completed within 120 minutes. Study material for this exam contains 11 lessons that can be found on the Google Partners site: Advertising Fundamentals Lessons
While the Fundamentals exam covers the basic aspects of Adwords, it is highly recommended that you study all 11 lessons.
Once passed, this exam is valid for 2 years.

Advanced Search
If you pass the Advertising Fundamentals exam, you can then choose between the Advanced Search exam and the Advanced Display exam.

The Advanced Search exam requires you to have a passing score of at least 80%. You will be asked 99 questions over 120 minutes. The study material contains 9 lessons that you should study explicitly. This is no easy exam. The questions are created to challenge even the most experienced Adwords users, and require you to answer with the best practices…not necessarily the methods that you as an individual apply. The study material can be found at: Advanced Search Lessons
Once passed, this exam will be valid for 1 year.

Advanced Display
If you choose to become certified specializing in the Display Network, then you should choose the Advanced Display exam. This exam requires a 70% passing score and will ask you 90 questions over 120 minutes. There are 4 lessons in the study guide: Advanced Display Lessons and once again, it is highly recommended that you cover all of the lessons while preparing to take this exam.

Once passed, this exam will be valid for 1 year.

Once you pass the 2 exams, your certification status will be updated on Google Partners (and your affiliated company) within 24-48 hours.

Failed an exam? Not to worry, they are free to take but you will have to wait 7 days to retake a failed exam.

13 Year Anniversary!

Red Carpet Web Promotion started 13 years ago on June 1st 2000. Remember Y2K? Some of our first projects were creating affiliate websites for posters. Thanks to all of our clients, many of which were our uncles and family friends at the beginning. Thanks to our employees, contractors and families!

Link Building Page Update

We just updated our page content describing link building for your website. Given the changes in the Google algorithm our approach for link building now also includes an assessment and cleanup of unnatural links to your site. These include any links from spammy sites that were put up just for the benefit of SEO. The benefit of these types of links is gone and to avoid penalizing your position in search results it is recommended to do a clean up of bad links. See the details here: https://www.redcarpetweb.com/link-building.html

SEO For Facebook Graph Search? Facebook Has Some Tips

“How do I make sure my business gets found in Facebook search?”

Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background that’s good to know.

What Business Owners Need To Know About Facebook Graph Search.  See full article.

Jan 15, 2013

by Matt McGee, published on http://searchengineland.com/

Taking Advantage Of Facebook Offers

“A Facebook Offer is a coupon created and shared exclusively on Facebook. Admins can create these Offers on their Page, and Facebook users can then claim the Offer to use at a business via an email confirmation…”

Offers can be used online or in stores.  See full article.

 

Jan 3, 2013

Taking Advantage Of Facebook Offers

by Emily Wilson published on Marketing Land.

http://marketingland.com/facebook-offers-29864?utm_campaign=wall+&utm_source=socialflow&utm_medium=facebook

Keywords in Domain Names: Google Update

Here is a great article by Christoph C. Cemper about the latest Google update. Deconstructing The Google EMD Update – Oct 25, 2012 at 2:23pm ET

Of interest are the opinions and data about how social media relates to domain Power-Trust, how quality sites are starting to percolate to the top and how exact match domain names (EMD) or keyword domains are no longer benefiting from the free ride of getting an extra boost in search engine results for keywords included in the domain name. 

New look for Red Carpet Web Promotion

We are excited to announce our new logo, updated website and new videos.  Shawn and I (Jason) have filmed 11 video clips for the new website on topics related to website promotion and the services that we offer.  See our Videos Page or YouTube channel to see the videos and subscribe to our YouTube Channel to get notifications for new videos.  Our new website has a new look that is more current and reflects the up-to-date services that we offer.  Please feel free to leave comments on the site update,  I’d love your feedback as we are still making lots of tweaks to the site.