If video ads in Facebook and YouTube are part of your marketing mix, here are some tips on how to edit the end of your ad.
Facebook Video Ads
After the video ad ends, Facebook overlays a call to action in the middle of your video. One can choose the call to action text and link in the video ad settings. So for the last frame be sure not to have anything important in the centre of the frame. I suggest putting your logo and any text that you want to include (like a slogan) at the top or bottom. Keep the end short as the call to action from Facebook only appears after the video ends, so there is no point lingering on a long end frame making the user have to wait to click.
Youtube has many options for videos, this is a general tip for ads that users can click on to visit a URL. it is important to have a call to action and you can even write “click here” as part of your call to action to let users know what action to take. I recommend keeping this ending of your video with your logo and call to action for at least 4 seconds.
Let me know if you have any comment or other tips based on your experience.