This week Google added mobile friendliness as a factor in search engine ranking. Some of the factors in determining mobile friendliness are the text size, button size and the amount of space between links. A good solution is to have a mobile responsive site which means that as you adjust the screen size the layout changes to accommodate. This avoids having to zoom in and scroll side-to-side when viewing a site on a smaller device. See this site for example: plomberiedaeva.com and drag your window size smaller to see how the page adjusts. Notice that the menu also becomes a drop down menu which is easier to use on mobile.
We have been converting many sites to mobile responsive so that sites are easier to use on mobiles. If your website is not mobile responsive, please contact us to help with this transition.
A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results. In a blog post the company said it would have “a significant impact”.
You can check this link to see how your site scores for mobile friendliness: google.com/webmasters/tools/mobile-friendly. The plumbing site I linked to above scored “Awesome”.