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Link Management & Penguins

A great article was written in Search Engine Land that sums up Toxic links, and how Google’s Penguin updates (still ongoing) are changing the way the linking landscape.  “SEOers”, like us, now have to review any new clients’ incoming links to weed out the rotten, or over SEO’d links.

Search Engine Land: Risk Management for Links

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Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

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